Join this experience and uncover the tradition of Turin. Accompanied by an expert guide, you'll enter the Lavazza Museum, admire international urban art, visit one of the largest markets in Europe and enjoy a Gianduiotti and Bicerin tasting in a historic café.
Get ready to learn the origins and history of coffee, as well as the commercial relations between the Savoy court that transformed Turin into the city of coffee. You'll enter the Lavazza Museum and discover the memories of a family of entrepreneurs, as well as the secrets of the best coffee blends, and the brand's most iconic advertisements. Your visit will continue admiring the street artworks of international artists funded by Lavazza as part of the TOWard 2030 project. Follow your guide towards Porta Palazzo and discover one of the largest markets in Europe.
Your experience couldn't end without entering a traditional grocery, where you'll taste the famous Gianduiotti, the typical Piedmontese ingot-shaped chocolate, and try the traditional Bicerin, a famous mix of coffee, chocolate, and milk cream.
Guided tour
