Meet your private driver at your hotel in Marrakech and start the 3-hour journey to the Moroccan coast. Once you arrive at the Agadir Marina, you'll hop into the boat for a short cruise along the coast and a swim if you wish to do so. You can after enjoy your lunch on the boat (included).
Then visit the ruins of the Agadir Oufella and take in sweeping views of the Atlantic Ocean. You'll get to drive by the Wall of Souvenir, a memorial for the victims of the 1960 earthquake, and stop at the museum of Amazigh Culture to learn about Amazigh heritage.
Lastly, at the walled Souk El Had Marketplace, visit one of the female cooperatives to learn about the production of Argan oil (optional). Finish the day with a return transfer to Marrakech in your comfortable air-conditioned minivan and get dropped off at your original departure point.